THE NAME
It all started with us being extremely disappointed with our lives as Nurses and wanting to bring our own business to life.
On March 2nd 2022, Rui was on a night shift and Bruno was at home, alone, and felt a very strong calling to do something about that old dream right there and then.
I (Bruno) texted Rui saying I’m gonna buy our own domain and take that as a first step towards having our business come true!
And of course I (Rui) got extremely excited and put my creative mind to work! We knew it had to be about our passion for travelling the world, creativity, photography and spirituality - so I (most people don’t know this!) came up with Our Parallel Universe!
I (Bruno) loved it, it was available and from there, it only got better!
We both believe in Parallel Universes and that has taught us that the life we’ve always dreamed of is happening right now and walking towards us. Hence why we decided to take this step, to assume control of our dreams by joining our passion for communication, design and travelling.
Was it scary? Hell yeah! If we knew we’d do it anyway? You know the answer…
Our journey starts now. Not just mine, not just Rui’s. If you’re reading this, you’re included.
Welcome,
to Our Parallel Universe ✨
THE LOGO
Bruno loves tattoos and a few years ago he saw the one bellow on the internet, and since then he’s been obsessed with the Universe, the Moon, the Stars…
We knew we wanted something versatile, black and white, that would include us and a reference to the Universe.
Knowing our limitations, we reached out to Diogo and he immediately said he was happy to help (as always!) and came up with a draft that compiled all our ideas.
The outcome was the piece of art most of you probably already know. Before the official launch, we had it on our watch and kept testing it on different sizes and colours to ensure we truly felt connected to it.
Doing this is a great tip if you want to be sure of something before you release it!
💡
THE LAUNCH VIDEO
This was the easy part, because it involved some of Bruno’s middle names: writing, voice-overs, filming and editing!
We wanted to create an immersive atmosphere, where the viewer could see what we were capable of, but at the same time the listener could also fully understand what was going on!
The INSTAGRAM
To be honest (Rui’s favourite expression), we were never big fans of Instagram, specially after it became such a mind controlling game, but before officially launching Our Parallel Universe, we asked Diana what our first step should be and she advised us to develop a presence on Instagram first. After all, it was, and still is, one of the most important apps in terms of Social Media.
With her help, we developed a business plan, established short and long term goals and faced it as a business, as a platform where we could share with people our passion, our true selves.
Over time, we realised that our individual strengths were different so we redirected our efforts many times, until we reached the perfect workflow. Bruno is extremely creative, but lacks organisational skills (typical of an overstimulated brain), whereas Rui is equally creative but more vocal when it comes to ideas and much more organised (leaning more towards numbers and management).
